Immerse yourself in our exhaustive report, providing exclusive insights into the dynamic world of B2B and technology marketing. Our report, grounded in a proprietary survey of over 4,000 technology buyers and marketers globally, presents a unique, holistic view of the B2B marketing landscape.
You’ll uncover novel trends and strategic insights on a range of topics, from brand and employer branding to content marketing, social media marketing, and search engine marketing. Our report also explores emerging trends like influencer marketing, providing actionable recommendations for your marketing strategies.
Regardless of your role – B2B marketing professional, technology company leader, consultant, Martech company, or industry analyst – this report will equip you with the knowledge to understand the preferences of technology buyers and to adjust your marketing strategies accordingly.

What You’ll Learn:
- Key insights from over 4,000 technology buyers and marketers globally
- Comprehensive view of brand building and employer branding in B2B tech marketing
- Tactics to leverage influencer marketing effectively
- Strategies for engaging creative content and social media marketing
- Global perspective on search engine marketing
- Insights into technology purchasing decisions and their relationship with employer branding
Unique Selling Points:
- Proprietary survey data from a diverse, global sample of technology buyers and marketers
- 360-degree view of B2B tech marketing landscape
- Actionable recommendations based on the latest trends
- Unique focus on brand building, creativity, employer branding, and influencer marketing
- Practical guide for professionals in the B2B tech sector
Explore the intricacies of the B2B tech marketing world, discover the impact of third-party influencers on B2B tech buying processes, and learn how to stay ahead of the curve. This report isn’t just about data; it’s about revolutionizing your approach to technology marketing. Take advantage of these hard-to-find insights today!
Discover the Future of B2B Marketing in Our Comprehensive Technology Marketing Report
Dive into our in-depth report, offering exclusive insights into the rapidly evolving world of B2B and technology marketing. Based on a proprietary survey of over 4,000 technology buyers and marketers worldwide, this report gives you a unique 360-degree view of the global B2B marketing landscape.
Our report explores key areas such as brand building, content marketing, and social media marketing, offering fresh perspectives on familiar strategies. It also delves into newer trends like influencer marketing and employer branding, providing actionable recommendations for leveraging these tactics effectively.
Whether you’re a B2B marketing professional, a consultant, an industry analyst, a technology company leader, or a Martech company, this report will help you understand the preferences of technology buyers and how to evolve your marketing strategies.
The report provides a detailed understanding of the B2B tech marketing landscape, answering critical questions about where marketing budgets are being allocated and which marketing strategies are proving most effective.
From innovative creative content trends to insights into search engine marketing, the report offers a global perspective on B2B marketing. Unique elements of this report include its focus on the growing importance of brand building and creativity in B2B marketing and the exploration of the relationship between employer branding and technology purchasing decisions.
Learn how to engage with technology buyers and build your brand in the complex B2B tech marketing sector. Gain exclusive insights into the role of third-party influencers in B2B tech buying processes and the implications for your brand.
This report is more than just data; it’s a practical guide for B2B marketing professionals in the technology sector, offering actionable recommendations to help you stay ahead of the curve.
Discover why this report is a uniquely valuable resource in the B2B tech industry. Don’t miss out on these hard-to-find insights – delve into our report today and revolutionize your approach to technology marketing.
The Benefits of Our B2B Technology Marketing Report
- Industry-Leading Insights: This report is based on a comprehensive survey of over 4,000 technology buyers and marketers, providing unparalleled insights into the B2B tech marketing landscape.
- Global Perspective: With data gathered from respondents across North America, Latin America, Europe, Middle East, Africa, and Asia-Pacific, you’ll gain a broad, global perspective on B2B tech marketing trends.
- Actionable Strategies: Unlike reports that only present data, our report goes a step further by providing specific, tactical recommendations to help you refine and evolve your marketing strategies.
- Understanding Your Audience: This report offers a deep dive into the preferences and trends of technology buyers, helping you understand your audience better and tailor your approach to meet their needs.
- Focus on Emerging Trends: Stay ahead of the curve with insights on emerging trends such as influencer marketing, employer branding, and the growing emphasis on creativity in B2B marketing.
- Value of Brand Building: Discover the growing importance of brand building in B2B tech marketing, often overlooked in favor of short-term metrics, and learn how to effectively build and strengthen your brand.
- In-depth Analysis: The report provides an in-depth analysis of B2B tech marketing, offering valuable information on marketing budgets, marketing strategies, and the role of social media and search engine marketing.
- Unique Employer Branding Insights: Learn about the unique interplay between employer branding and technology purchasing decisions, offering a fresh perspective on B2B marketing strategy.
- Influencer Marketing: Understand the critical role of third-party influencers in B2B tech buying processes and the implications for your marketing strategy.
- Competitive Advantage: Equip yourself with knowledge that gives you a competitive edge, enabling you to anticipate changes, leverage opportunities, and make informed decisions.
Overall, this B2B Technology Marketing Report provides valuable, actionable insights that are instrumental in shaping effective marketing strategies, understanding global trends, and driving success in the technology sector.
The key audience that would benefit most from this PDF includes:
- B2B marketing professionals at technology companies – The report provides insights and recommendations tailored to B2B tech marketers on strategies and tactics to engage buyers and build their brands. It would help guide their marketing approach.
- B2B marketing agencies/consultants serving technology clients – Agencies and consultants could gain insights from the report into buyer preferences and how to evolve their clients’ marketing strategies. It provides ideas to better serve technology industry clients.
- Technology company leadership – Executives and leaders setting marketing strategy and budgets would find the analysis helpful to inform their decisions on marketing investments and brand building.
- Martech companies – Companies providing marketing technologies and services for B2B could learn how to better position their solutions to tech marketers’ needs based on the trends uncovered.
- Industry analysts – The survey data and analysis would be useful for analysts covering the B2B tech industry to incorporate into research reports and commentary.
In summary, B2B marketing professionals in the technology sector stand to gain the most practical value from the insights and recommendations in this report. It provides a detailed perspective into the evolving B2B tech marketing landscape.
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